| 30, 31 January and 1 February | Enquire Now |
| Christmas Offer until 9 January 2023 | Book Your Place |
| Delivered over 3 Days in Paris, France commencing 30 January 2023 |
On location in Paris with professional photographer and PSC lecturer Elli Ioannou Providing international industry level production, including live models, stylist, hair/make up and 2 locations in the heart of Paris. Delivered over 3 full yet exciting days, Elli will cover : visual storytelling , concept development , directing + model direction , pre and post production , marketing the editorial to develop your brand. Whilst the workshop will address essential photographic techniques of lighting and composition , the focus is less technical and more about concept development and creative exploration of fashion editorial narratives. |
| Establish your career using the fashion editorial platform On completion of the workshop , participants will have produced and created a professional level fashion editorial in Paris, creating a body of work for their portfolio of an international standard. Understood and applied the importance of storytelling ‘narratives ‘ within fashion photography. Gained an understanding of how the fashion editorial contributes to establishing a career as a photographer . Fashion photography is relevant to art , commercial +documentary genres . Many art photographers have been commissioned for fashion work for their unique and fresh perspective, or documentary style . Committing to undertake both the Paris fashion week street-style and Narratives of Fashion Editorial Photography provides a unique opportunity to gain diverse knowledge and experience of the fashion photography industry on an international level. |
The photographic image has always been and still is about story telling - a narrative within a single image used within photojournalism and advertising or in editorial context using a series of 3-6 or 12 images published in magazines.
The emphasis of the immersive workshop with Elli Ioannou is on the core structure of fashion editorials driven by specific themes and narratives , which will inform and drive the aims of the fashion shoot on Day 02. The workshop explores the notion of narrative and storytelling through fashion photography as visual communication. Delivered over 3 days in Paris -the city of fashion and the birth of photography.
Using exclusive locations in the heart of Paris, the workshop incorporates art and architecture. In addition , Elli also addresses the role of the fashion editorial as a powerful business tool in establishing the photographic career for emerging photographers.
On completion of the workshop , participants will have produced and created a professional level fashion editorial in Paris, adding an international level contribution to their portfolio. Understood and applied the importance of storytelling ‘narratives ‘ within fashion photography.
LEARNING OBJECTIVES
PROJECT BRIEF ASSIGNED ON DAY 01
the Project Brief for the workshop outlines the objectives and learning outcomes so that:
USE OF FINAL PHOTOGRAPHIC SERIES
For submission to online magazines, developing a portfolio , exhibition , website, self publish a photo book-magazine style . Image usage is strictly portfolio use only (website, social media, self publish and portfolio) not for commercial purposes
PHOTOGRAPHY LEVEL beginners to intermediate photography . Must be over 18years old .
EQUIPMENT REQUIREMENTS:
DSLR + lenses 35-105 / standard 50m (a guide only )
*fashion stylists a compact camera with inter-changeable lenses or DSLR is recommended.
SD cards x2 125GB
External hard drives
Laptop for post production with access to Adobe CS
Elli is comfortable as an artist working in both the commercial & art photography worlds. With 18 yrs experience in advertising photography specialising in fashion. Her creative repertoire includes: photography and video director, photo media editor and creative mentor.. Best known for her fashion campaigns and backstage images, Elli is also carving a niche for herself in contemporary video art.
Born in Cyprus, raised in Australia, Elli now resides in Paris, France. Elli is an officially accredited media with Fédération de la Haute Couture et de la Mode. Covering men's, women's and couture Paris fashion week with Design Art Magazine.
Elli has over 7 years of teaching experience in higher education Australia (at PSC!) and in France. She taught Fashion Photography at Parsons Paris- The New School, and MA Fashion Film & Photography at Paris College of Art.
Elli has written and successfully delivered workshops including ‘Paris Fashion Week- Street Style FashionPhotography since 2017.
Her images have appeared in premium public and trade magazines including Marie Claire, Votre Beaute (Greece), Surface (US),Inside (Australia), Il Tridente (Maserati, Italy), I-D Online, & Design-Art Magazine (Italy.)
International distinctions & awards
More of Elli's work can be seen here: https://elliioannou.com/about
For recent Paris Fashion Week work, please visit :https://www.instagram.com/elli_ioannou_photomedia/
https://vimeo.com/elliioannou
Application Procedure
Workshop enquiries:Andrew Denishensky from Entourage Travel Elli Ioannou Workshop Convenor Call +61 414 173 494 or +33 6 27215077 elli.photomedia@gmail.com (for further information or any photography enquiries) Jim Davidson from Photography Studies College
Andrew Denishensky from Entourage Travel will then contact you to assist in arranging accommodation, insurance,visa and travel. |
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Checklist
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Entry Requirements
This workshop is designed for photographers at all levels who have a passion for fashion, travel and improving their image making. All participants are expected to have basic-intermediate Digital SLR camera skills and working knowledge of their computer. Participants must be 18 years of age or over All participants must have their own travel insurance arrangements in place |
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Tuition fees
INCLUDED IN THE FEES
TUITION FEES (All prices are in Euros & Australian Dollars) OPTION A - You have also booked Paris Fashion Week Workshop for January 2023 or completed the July 2022 workshop.
Make your non refundable** $A500 deposit here 0PTION B - never participated in a Paris Fashion Week Workshop
Make your non refundable**$A500 deposit here 0PTION C - Sign Up NOW for both the Paris Fashion Week and Narratives of Fashion workshops
Make your non refundable**$A500 deposit here *Once we have received your deposit - you will be invoiced for the balance. **Minimum numbers apply - please note if the minimum numbers are not reached by 9 January 2023, the workshop may not proceed.
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Photography Studies College (Melbourne) is a division of Photography Holdings Pty. Ltd.
ACN 005 525 306, ABN 58 860 041 097, CRICOS Provider No. 00257G, TEQSA Provider No. 12200, RTO Code 0111
