At the PrintShop with Sanja Pahoki

The PrintShop @PSC is renowned for working with photographers with incredible careers in Melbourne and across the world. In the month of May, Peter Hatzipavlis at the PrintShop was happy to manage and finesse the printing as well as imaging services for Sanja Pahoki – one of the most sought after figures in photography, having showcased her work in 14 solo exhibitions across Australia.

Preview of Sanja Pahoki's upcoming series.

Preview of Sanja Pahoki’s upcoming series.

Sanja tells us about her current series that was printed recently at the PrintShop:

‘This is a series of images that I took on an iPod back in 2010. They were taken on a ferry from St.Petersburg to Helsinki. I had just had an inspired moment in front of some paintings by the Russian painter Kazimir Malevich. He is well-known for his non-figurative paintings and Suprematism manifesto. You can see that I am trying to abstract the forms inside the cabin in the ferry. The images will be included in an upcoming exhibition ‘Long-distance relationship’ at Mailbox gallery in the CBD curated by Andree Ruggeri. Andree  has written about the show, ‘Iconic images from the early 20th century Russian avant-garde are continually appropriated, renegotiated and deconstructed in contemporary creative practice. This exhibition traces links and various disconnects between recent Australian and Russian art, and the constructed logic and geometric formalism of Suprematism and Constructivism. Video, photography, print, and installation mirror the multi-disciplinary nature of the Russian avant-garde, as a distant and complex period enters our own time and place.’

Sanja’s journey as a photographer:

‘I first started taking photographs at high school. There was a little b&w darkroom and I used it to print images of my dog, Tiny.  I always remember being interested in photography, I think this comes from my father. In Croatia where I was born, my father earned a little extra money by working for a commercial photographer. We lived in a one-room apartment. I have these vivid memories of waking up in the morning and of seeing rows of prints and negatives hanging from strings around the apartment.’

From 'The Pahoki Family' Series by Sanja Pahoki

From ‘The Pahoki Family’ Series by Sanja Pahoki

‘In high school I really got into photography. The first job that I had was delivering pamphlets. It took all year to save up for my first camera, $200 for a Pentax K1000. I used to take lots of photographs of my friends and on trips to Jan Juc. I set up a little darkroom in a rental property and used to print all of my negatives. I had a preference for b&w. I enrolled in a CAE (centre for adult education) photography class with Moira Joseph, she was very encouraging of my photography and said that I had a good eye. So I kept doing it until I got to the point where I decided I wanted to do this more seriously. Back in high school I had thought about doing photography as a profession but it didn’t strike me as being very realistic. At that time I was concerned with how I was going to make a living. As I got older I found that it was more important to try and do something that you love.’

From the series 'I Haven't Been Feeling Myself Lately' by Sanja Pahoki

From the series ‘I Haven’t Been Feeling Myself Lately’ by Sanja Pahoki

On working with Peter…

‘I was first introduced to Peter through ex-head of photography at the VCA, Christopher Koller. My digital skills are rudimentary so Peter is essential to the production of my work. I love that he comes from an analogue photography background as he is able to translate my film-based files to prints of the highest quality. I am quite fastidious when it comes to my images and working with Peter I feel I can achieve some of the results I used to be able to do by myself in the darkroom. I also like how dedicated and punk Peter is. He’ll put in the long hours to make sure that a project is achieved to the highest standard and on time. Sometimes I feel guilty for taking him away from his family.’

We thank Sanja for her time and look forward to attending her group exhibition show, ‘Long-distance relationship’ on 8 June – 2 July (with the exclusive opening on 9 June at 6pm), at Mailbox Art Space, 141-143 Flinders Lane, Melbourne, VIC 3000. Additionally, you can always visit the PrintShop @PSC for premium printing services. Find out more about opening hours here.

Alkira College (Cranbourne) Visits PSC for a Photography Workshop

As part of our exciting Secondary School Workshop Program this week we were delighted to welcome studio art and media studies students all the way from Alkira College (Cranbourne). This program is part of PSC’s unique collaboration with schools and industry members in the field of photography.

We believe that igniting the passion of photography begins with giving people opportunities where personal ideas and techniques are explored under the guidance of experts and award winning artists, such as the teachers at PSC.

The workshop with Alkira College began with a tour of our classrooms, exhibition walls, studio and printing facilities, led by the coordinator of communications and students, Carmen Edwards. 




Students had a chance to interact with the exhibited work, observe the way our classes are conducted (both in the creative and technical sense), see our high quality digital labs and take a look at ThePrintShop @ PSC, before venturing into our busy studios.

The second segment of the workshop was then guided by our course director, Daniel Boetker Smith, who gave an introduction to the concepts of personal style and current trends in photography. Opening the minds of students to the world of Instagram photography, he raised their awareness about established and upcoming photographers who have become world-famous on the social network channel, thanks to their strong point of view and distinguished subject matter.



Students were encouraged to learn about and adopt the styles of  inspiring Instagram photographers such as Hans Seeger, mmuseumm and Arto Saari, for the third segment of the workshop. Students explored different areas of the glittering arts and financial district in the heart of the CBD (where PSC is located) to try their hand at Instagram photography using the styles of their chosen photographer.

Image by Francis Donato

Image by Francis Donato

Image by  Yasmin Rose

Image by Yasmin Rose

The Secondary School Workshop provided a glimpse of what our students learn about at PSC. We place importance on photographic techniques as well as professional skills that make our students ideas creators, where they establish their personal voice and learn about how to market their work to the world. The secondary school students who visited us this week were encouraged to partake in conversations with the artists they chose as inspiration, enabling them to share ideas with those who are successful in the field. We are thankful to Alkira College for visiting us and look forward to hosting more workshops with schools in the near future.


For more information about our special Experience Day Workshop, visit our website.

Outstanding Results for PSC in National Student Satisfaction Survey!

Photography Studies College achieved outstanding results in the recent undergraduate student survey – the 2015 Student Experience Survey (SES) as part of the national  Quality Indicators  for Learning and Teaching (QILT), undertaken for the government.  This national survey  provides extensive results for the student experience across all Australian  universities and for the first time, in 2015,  included a range of non university institutions. All the results of the survey are available to the public at 

PSC students with teacher, Hoda Afshar

PSC students with teacher, Hoda Afshar

An article in today’s Financial Review shines a spotlight on these great achievements revealing that PSC is one of the 2 highest scoring institutions in this national survey, receiving 92% in overall student satisfaction! This is a fantastic result as we didn’t only beat all universities in the overall student satisfaction area but in other survey areas of teaching quality, learner engagement and student support

Check out the article ….

Featuring Jo-Anne Cripps

Jo Anne Cripps was recently given an honourable mention by the 9th International Color Awards (LA) for her photograph in the abstract category. This is an amazing accomplishment for Jo, as the category saw a total of around 5700 submissions! She has also been titled as the finalist for the landscape category in the Head On Photography festival and won two silver awards at the Epson AIPP Victoria State Awards, this year.

Image by Jo-Anne Cripps


Image by Jo-Anne Cripps, taken at Bingalong Bay, Tasmania

Image by Jo-Anne Cripps, taken at Bingalong Bay, Tasmania

Jo-Anne made the decision of quietening down her own business as a legal conveyancer to pursue her passion for photography, within a year of being at PSC. She did have bouts of self doubt, wondering if she had taken ‘too drastic a step’€“ but she knew that if she hadn’€™t applied to the bachelor program with us, she would have regretted it all her life:

“It’€™s about stepping out of that familiar zone where you know everything and follow a routine everyday. For the first time in my life I’€™m doing something that I really want to do; not because I have to do it. I’€™m surrounded by students of varied ages, who are my friends, my support system that I collaborate with at and outside of college.”€

Jo-Anne believes that her sense of maturity has been an important aspect in giving her the freedom to immerse herself in photography.

Image by Jo-Anne Cripps from her series 'Threigl Amser - Passage of Time'

Image by Jo-Anne Cripps from her series ‘Threigl Amser – Passage of Time’


Image by Jo-Anne Cripps, selected as a Finalist by Viewbug in the 'Celebrating Fashion' competition

Image by Jo-Anne Cripps, selected as a Finalist by Viewbug in the ‘Celebrating Fashion’ competition

Now in her third year at PSC, she has a deeper understanding of how her work communicates with audiences, thanks to the constant critiquing she has received in her classes. She was initially daunted by this process, but since shedding her apprehensions she has noticed that her work has evolved considerably. The result of her personal and creative development with the art has made her more confident in submitting work to competitions;€“ something she never really thought she would do.

“Competitions are great platforms for getting your work seen and critiqued by amazing professionals. Thanks to being at PSC I also realised that when I work with concepts I love, it shows in my work and the results are gratifying. It’s not about taking ‘pretty€™ pictures’, it’€™s about building bodies of work that are meaningful.”

Jo-Anne is currently developing her series called ‘€˜Colours of Australia’€™, which will take her travelling all over the country. She describes this as a playful series , quite different to her other project which is about the ‘Stolen Generation’€™- a personal subject which she’€™s extremely connected to. The inspiration for this project is her adopted brother, someone who has and will continue to inspire her.

Image by Jo Anne Cripps, from her first folio series at PSC

Image by Jo Anne Cripps, from her first folio series at PSC

“I’€™ve found something I want to do for the rest of my life;€“ as well as the impetus to do it.”

Jo-Anne advises people to think about what is really important to them rather than always focusing on what’s expected of them by others. She feels that if people followed their dreams, they will  be pleasantly surprised by the support from their loved ones. She urges us to ‘€˜take the plunge’€™ and see what’€™s out there.

As for her preferences shooting locations, Jo-Anne loves the rugged and rough conditions of South Island, New Zealand. She loves the peace and isolation in such places, because it gives her a lot of inspiration.

An image of Jo-Anne, working in her favourite environment.

An image of Jo-Anne, working in her favourite environment.

Her goals are to take a year off to develop her personal photography projects, before doing her masters, as she aims to teach in the near future. Jo-Anne’€™s tips for photographers are to put cameras on manual and stick with it, and go out to a variety of locations no matter what the weather has in store for them:

“Do everything you possibly can when you shoot, and let your style come through!”

Learn more about our courses here and follow Jo-Anne Cripps on her Instagram profile for updates @joceephotography .

Elma Gradascevic’s Plans for Photography

Elma Banner
Recently completing her Advanced Diploma (art major) in December 2015, Elma Gradascevic keeps herself busy with photography, after PSC. Working in the HR industry for more than 20 years, Elma decided to learn photography part time so that she had a creative outlet that she could express herself with. Essentially, she wanted a life change that would make her more fulfilled.

After conquering the challenge of building her technical skills within the first few months at PSC, Elma discovered a newfound ability to produce creative projects within short deadlines.

Image by Elma Grad

Image by Elma Gradascevic

“I never thought I had it within me to be so creative week after week and deliver results for each assignment – I surprised myself!”
– Elma Gradascevic

Making the most of the business unit our students take during their final semester, Elma constructed a solid business plan, combining her passion for photography and fashion. She is now following that through with her own venture of printed scarves – using her photography. She’s also developing a series called ‘Rodeo’ based on the community at Lang Lang and Stony Creek, Victoria. Quite varied from her usual focus, which is art and fashion photography (a style which she recently exhibited in the Queen Victoria Women’s Centre), Elma’s Rodeo series shows her varied range of subject matter.

Image by Elma Grad, from 'Rodeo'

Image by Elma Gradascevic, from ‘Rodeo’


Screen Shot 2016-04-12 at 6.21.25 PM

Image by Elma Gradascevic


This series will soon be published as a photobook; a medium which has been Elma’s latest inspiration as she currently manages the Boyd Studios (Southbank) – the same venue that hosted the Asia-Pacific Photobook Archive.

APPA showcase at the Boyd Studios. image by Elma Grad)

APPA showcase at the Boyd Studios. image by Elma Gradascevic)

Elma produced her own photobook (titled ‘Sarajevo Roses’) last year as part of her digital class assignment with teacher Nic Kocher. She plans to revisit this photobook and work on it more, in the long run. The class gave her the confidence and skills to pursue her own personal book assignment after leaving PSC.

“I think photobooks are a wonderful way of sharing our images and stories. It is becoming a growing industry.”

'A DIY photobook manual and manifesto by Bruno Ceschel' - photography taken by Elma Gradascevic

‘A DIY photobook manual and manifesto by Bruno Ceschel’ – photography taken by Elma Gradascevic

PSC is driven to make students independent thinkers in the field of photography; encouraging them to expand their skills and self-publish to get their projects seen by the wider public. Under the guidance of Daniel Boetker-Smith (course director), our 2nd and 3rd year students have created their own photography books which are promoted and showcased during exhibitions – such as the upcoming NGV Art Book Fair (April 29 – May 1). Our students will be setting up their booth, where they will be selling photobooks created by students from our college.

Elma attended the NGV Book Fair last year and was awestruck. She bought her first ever photobook at the event and looks forward to this year’s showcase:

“I was overwhelmed by the variety and styles of the NGV Book Fair last year and cannot wait to go again this year, especially now, to see some of the students’ books on display.”

The Boyd Studios still hosts an eclectic collection of photobooks published by distinguished students and professional  photographers alike. Elma Gradascevic is enjoying her time managing this space every Friday (11am – 5pm) and still visits PSC, as teachers and staff members are always happy to give advice. This is one thing that Elma feels proud about, the fact that the campus is accessible to students and graduates as a creative hub, where they can still rely on their peers and mentors as they hone their talents in photography.

For more information about studying with us, visit our website. You can also follow Elma’s Instagram channel to keep up with her amazing photography: @elmagrad.


Student Feature: Mathew Molloy

Our inspiring feature for the weekend is Mathew Molloy, our Advanced Diploma student in Stage 3. Mathew’s work largely revolves around themes related to liberation from anxiety and freedom. He is a fine art and fashion photographer who develops images that speak about ‘the power and beauty of emotion that exists throughout our being.’

Image by Mathew Molloy

Image by Mathew Molloy

Here is a little Q/A with Mathew:

Describe your first impression of PSC:

I was so blown away by the students’ work hanging on the walls on that first Open Day.

What do you like most about PSC?

I would have to say that it put me in an environment where I was surrounded by like minded people, all heading towards the same goal. 

Image by Mathew Molloy

Image by Mathew Molloy

What is your favourite class and why?

Studio. I love working in the studio where I am free to manipulate the light towards the outcome I am after. 

How different is your photography and conceptual skill now, compared to the first week of the course?

My photography is now at a stage where I have the confidence to shoot anything for any client.

What’s your dream job? Where do you hope to be ten years from now?

I am fortunate enough to have some good clients at the moment, but I would love to gain some more international clients. I hope to have a great international clientele allowing me to work all over the world. 

What advice would you give to future students?

Be brave in the concepts that you are going to produce. You will not standout from the crowd if you are going to base your work on concepts or styles that have been done time and again. Work hard to find and refine your own photography style, that way you will be much more comfortable with the work you produce. 

Image by Mathew Molloy

Image by Mathew Molloy

Daniel Pockett Photographs Australian Open for Getty Images

Daniel Pockett, part time student of the Advanced Diploma course, was given an opportunity of a lifetime with the prestigious Getty Images. He was assigned to cover The Australian Open of 2016, getting full access to every corner of selected venues. Previously with Getty (earlier in 2015), Daniel was given the chance to cover various other events such as ICC Soccer in June, MotoGP (in October), Big Bash Cricket (in December).

By Daniel Pocket

By Daniel Pockett

Capturing world class athletes (such as Federer) on court, Daniel was selected because of his impressive portfolio that was further enriched by the industry exposure he received while pursuing his photojournalism course at PSC. As he completed his last semester of studies in December last year, Daniel had the chance to be selected for an internship with The Age.

D Pockett

Daniel Pockett for The Age

The Age

This opportunity comes about every year under PSC’s career -building initiative with Australia’s no. 1 news publication. During Daniel’s internship, his work was published several times in the past 8 weeks, giving him recognition like never before. Daniel has photojournalism teacher Bill Bachman to thank, as he believes that the opportunities at the turn of the year came about as a result of Bill’s encouragement and guidance.

By Daniel Pocket for Getty Images

By Daniel Pockett for Getty Images

As Daniel takes on more assignments with big names in the photography industry, he reflects on his time at PSC as being an awe-inspiring journey of 4 years that has allowed him to achieve the things he never thought he could. Daniel looks forward to the PSC Graduation Ceremony in May 2016, feeling proud of the fact that he was able to change his career from architectural drafting to professional photography, successfully.

Find out more about enrolling part time or full time at PSC here.


Anthony Basheer Gets Published Within Months of Graduating From PSC

Anthony Basheer for Belle Magazine

Anthony Basheer for Belle Magazine

Resembling a glamorous set of a classic Italian film, Anthony Basheer creates a timeless look with surreal lighting that showcases the decadent quality of the objects in the frame. His photographs clearly show us the power of layered storytelling; something that is rare and extremely important in commercial and creative industries today. Published in the most recent issue of Belle Magazine (the no.1 magazine in Australia for interior design), it is the first time that Anthony’s work has been featured in a periodical journal. Graduating from PSC with an Advanced Diploma in photography just in May 2015, this is a mammoth achievement.

Anthony received a significant amount of training from PSC, majoring in commercial photography as a part time student. According to him, this education allowed him to complete his shoot for Belle magazine with utmost ease and confidence.


Belle Magazine publishes Anthony Basher

Belle Magazine publishes Anthony Basheer

As magnificent as his images are, it is worthy to note that Anthony’s passion for photography emerged only recently. Working as a database analyst for twenty years, he found himself confronting the unhappiness he felt with his day-to-day routine. In search for a career change to do something more fulfilling, Anthony signed up for a graduate diploma in horticulture and almost went onto study landscape architecture, when he came across PSC. He had reached a crossroad in his life at this point. Spurred by the curiosity of photography, he took the leap and enrolled himself in something he had no prior experience with.


It was very exciting for me to join the college. I wanted to immerse myself with new knowledge. I started learning about basic art concepts and principles of design, before going on to experiment with light and colour… and the placement of objects. We were taught concepts that brought out our vision, purpose and style. It was remarkable to grow my understanding of this field along with a group of really supportive students.


Within the first few weeks of his first semester, Anthony learnt that photography was a rare mix of technical and artistic elements, something that truly complemented his personality. It was the perfect fit. Hailing from a family of business-minded people, this new direction was a surprise to him and to those who were close to him.

Anthony Basheer Shoots for Establishment Sudios, 2014

Anthony Basheer Shoots for Establishment Sudios, 2014


Anthony’s perspective transformed everyday while he was gaining an education in photography. Contrary to focusing on the ‘end result’, he realised that the process and journey of life was far more important to keep in mind, in order to be happy. His new outlook was a slight adjustment for the people in Anthony’s life, but they began to support his way of thinking when he proved that he could make a successful career out of simply doing what he loved.


I always wanted to do something different in life. I knew that changing my career to become a photographer was going to be a little difficult… Growing up in a family where no one was artistically inclined, I focused on conforming to the expectations of others and ended up working in a field that I had no passion for, just to please people. Now as a photographer, I’m glad to be on a journey that is meaningful and fulfilling.

Rippon Lea shoot. Anthony's assignment for National Trust of Victoria

Rippon Lea shoot. Anthony’s assignment for National Trust of Victoria


Being curious and inquisitive from childhood, Anthony continues to seek new stories with his photography. He is currently working with three different architects, recently completing an assignment for the National Trust of Victoria. Covering buildings of national importance and unearthing the heritage of Melbourne in his wonderful portfolio for the organisation, Anthony’s stunning work that captures the grandeur of Rippon Lea house and Gardens will be placed in brochures and promotional material for years to come. This is a grand honour for an emerging photographer whose work was also printed in The Age not too long ago.


Julie Wajs was a very influential teacher while I was at PSC. She helped me to define and create my portfolio in a way that caught the attention of people from the industry. She taught me the technique of crafting a story that could be woven into my photographs, giving my work substance. This allowed me to communicate my intent in a unique and clear manner to clients.


Working with the award winning architecture firm in Melbourne, MRTN Architects, Anthony was able to build his niche in architectural photography with his shoot for Trentham House. This allowed him to get noticed by the architecture and design circuit, winning him contacts who booked him for various projects such as: Mariner Lounge (for Melbourne City Council) and Beaumaris House (for Diana Scully) – just to name a few. Anthony is now on a path filled with countless assignments, enriching his career as a professional photographer. You can keep updated with his journey to see upcoming projects.

Anthony's Shoot for Trentham House (MRTN Architects) was published in The Age, 2015

Anthony’s Shoot for Trentham House (MRTN Architects) was published in The Age, 2015

I love to shoot interiors, gardens and architecture. The structure involved in the principles of design really intrigues me. In my photography, I aim to bring out the details of the spaces I shoot and layer it with my own style, with lighting techniques I learnt to finesse at PSC.

Anthony Basheer's earlier work.

An example of Anthony Basheer’s Early Photography Work


His advice for those who are breaking into the competitive industry of landscape and architectural photography is:


  • Find people whose work you love and approach them.
  • Immerse yourself in the area of photography that interests you. Be a part of these communities and get to know other people in the field.
  • Build and email your contact list in the last few months of your degree or diploma so you have assignments by the time you graduate.
  • Be persistent and regular with the people you contact; they often have opportunities for you after 3 to 6 months.
  • Know what you want to photograph before setting out your shoot.
  • Be prepared to put in a lot of work towards building your career as a professional photographer.
  • Be prepared to enjoy the life of adventure and freedom as a photographer.
Click to read more about Anthony Basher from Southbank Local News

Click to read more about Anthony Basheer

Australian Art Industry Shines the Spotlight on Another PSC Staff Member: Brie Trenerry

PSC Lecturer Brie Trenerry just presented her work ‘Total Field’ in a solo exhibition at the Australian Experimental Art Foundation (AEAF) in Adelaide, for an entire month from November to mid December.

Brie Tenery: Total Field Screen Installation at AEAF

Brie Trenerry: Total Field Screen Installation at AEAF

The AEAF has been dedicated to new breakthroughs in visual arts since 1974, by artists who wanted to bring about a new approach to art. Believing that art is experimental, reflecting life in certain ways that should be open to public criticism, the AEAF has exhibited works of only prominent artists who are making history with their work and styles. Their focus on research-driven projects that extend themselves to debates and movements in contemporary culture, signifies that Brie’s latest showcase was critical in the current art movement of Australia.


Brie Trenerry has specialised in screen-based media since 2002, being a major exhibitor in festivals such as Westspace, White Night, Artspace and has grown her international presence at renowned galleries in cities like Santiago, New York, Berlin and London. Being the co-founder of Moonlight Cinema Adelaide and Kings ARI, Brie has taught video and post production at VCA and RMIT, before coming to PSC. Her project ‘Total Field’ has been described as an ‘experimental installation’ which makes use of cinematic elements. It looks at the relationship between the experience of moving images and altered states of consciousness. Involving concepts such as ‘vertical editing’, Brie experiments with the use of spatial montages and continuity.

Brie Tenerry's Installation at AEAF 2015

Brie Trenerry’s Installation at AEAF 2015


Having influential artists as part of our teaching cohort is one of the things that makes the PSC community so special.  This gives students an opportunity to learn from important game-changers in the field of visual arts as they journey into their own careers in photography.  As the nature of the photography industry becomes more technology driven and competitive, students at PSC are constantly encouraged to adapt to new concepts and create work that drives new trends.

PSC Course Director Daniel Boetker-Smith Gets Chosen By Photo-eye USA

PSC’s Bachelor of Photography Course Director, Daniel Boetker Smith, has been chosen by Photo-eye USA to shortlist the best photobooks of 2015. Photo-eye is a prolific journal of international photography excellence and the world’s largest online photography bookstore, based in Santa Fe. For the past 6 years, Photo-eye has put together a multi-contributor list comprising a range of photographers to recommend their favourite books of the year. The hope is to increase awareness of new artists and to allow people in the photography community to discover and explore the published works of artists from around the world.
Daniel Boetker Smith at Fresh15

Daniel Boetker Smith at Fresh15

As most of you already know, Daniel has been the frontrunner of photobook promotions, being the director of the Asia-Pacific Photobook Archive and the co-founder of the Photobook Melbourne Festival. He curates photobooks exhibitions and events internationally, for National Gallery of Victoria (Melbourne), Artspace (Sydney), the Museum of Contemporary Art (Sydney), Angkor Photo Festival (Cambodia), Obscura Photo Festival (Malaysia), Aarhus (Denmark), Photo Ireland (Dublin), the Leica Centre (Washington DC) and RayKo Photo Center (San Francisco). Every year PSC Degree students are encouraged to publish their own photobooks for exhibition and presentation. For those who have attended the PSC End of Year Exhibition and more recently the graduate show Thirty One, you would have seen an extensive display of books created by our students.
Students and guests looking at photobooks at PSC's End of the Year Exhibition

Students and guests looking at photobooks at PSC’s End of the Year Exhibition

Photobooks are one of the trends in the current industry that allows students to express strong narratives and stories. At PSC we’re delighted to be at the forefront of this growing trend and excited to have the right people guiding our students in this domain.